You may want to consider advertising design programs if you have a knack for computer design, an eye for graphic arts and a personality that persuades. There are many schools that offer advertising design degrees including certificate, associate’s degree and bachelor’s degree options. Advertising has grown into a massive field with many different facets, and it’s not all about people in suits that are sitting in board rooms deciding what television commercials to produce. There are many different jobs in the advertising field that use art and design skills to help introduce consumers to new products and services, remind them of well-known brands and, ultimately, persuade them to buy a product or invest in a service.What Students Learn in Advertising Design SchoolStudents learn a number of skills, theories, facts and historical perspectives during advertising design school. And, of course, they learn all the latest design software that is currently being used in the field. Most programs begin by educating students on the basic aspects of advertising, marketing, public relations and sales-as these fields are all related, and it is necessary to understand these concepts to navigate the industry. Then students can learn the leading computer aided design skills and use the most common design software such as Corel Draw, InDesign, PhotoShop and QuarkXpress.Students who complete a traditional bachelor’s degree in advertising design will also be required to complete some general education courses in reading, writing, math, science and history. This may sound like a waste of time to some students, who may opt for a certificate or associate’s degree that sticks solely to advertising and design skills. However, many professional people find that the additional education helps better prepare them for the job market and opens up more career doors. Some design schools also introduce students to e-business, e-commerce, web development and website design.Outcomes of Advertising Design ProgramsThere may be some certificate programs in design or related fields, but it is more likely that students will complete an associate’s or bachelor’s degree, and there are also many master’s degree programs for students who want to take their skills to the next level. Graphic artists in the advertising field often start out earning between $40,000 and $50,000 annually, and those with master’s degrees may earn as much as $80,000 to start with room for advancement. There are many opportunities in this field, and it’s an excellent time to start your career in advertising design.
When considering avenues for marketing, the list is endless. You can invest money in a number of off-line places: radio ads, TV spots, billboards, magazine ads, newspaper ads, trade publications, community event sponsorship, public transportation ads, strategic partnerships, giveaways, etc.The addition of online marketing has opened up a number of new doors: website development, email advertising, banner ads, pay-per-click ads, strategic link partnerships, search engine optimization, social networking, directory submissions, and the list goes on.So where should you spend your money? The obvious answer is to spend it where you get the most return. The harder part of that is to determine what will bring the best return for you.Doing your research before investing will help. In most any industry you can get averages of how much return a particular investment will bring. But these can vary from industry to industry. For some, TV spots might produce a better return than a direct mail campaign, while others will get more mileage out of radio ads than magazine ads.The key component here is testing. Test various forms of advertising/marketing your business. Be sure your tracking mechanisms are in place so you’ll know what each produces. Track the money spent and the immediate to long-term results of each campaign. Start with what you know produces the best return in the shortest amount of time, then use the profits from that to test other avenues.Sometimes a long-term investment is needed, such as search engine optimization, while pay-per-click advertising will bring more immediate results but usually with a lower return on investment overall. If you have the ability to invest long-term, then do that. If not, invest in short-term marketing avenues and allow those to bankroll the long-term investments later.This is especially important if you are unsure of your business model. On more than one occasion I’ve told clients that they are not ready for our services because they were unsure if their business would work. My suggestion to them was invest in some immediate returning marketing strategies. If those work and business grows, then go all out and invest in the long-term strategies, especially if they bring in the ROI.If the short term strategies don’t work, analyze in order to understand why? Was it the marketing avenue or the business model? If multiple avenues fail it might be the business model, which means it’s time for a new idea or a new approach.It’s been said that most business fail due to lack of investment money. If you have a good idea, a workable idea, be prepared to invest before seeing a return. If it’s a model that will work, don’t let a lack of funds stand between you and success, do what you have to do to invest where you need to invest. But invest wisely. The fewer mistakes you make in where you invest in your marketing campaigns, the more you’ll have to invest in the avenues that pay out.