How Cell Phones Influence Internet Advertising and Marketing

The world telecommunications industry is expected to increase by an 11% compound annual growth at the end of 2010.Now that is an impressive increase looking at the state of the economy over the last year and the current predictions of its recovery over the next financial year.The revenue that the World telecom industry earns from the gross world products revenue is 3% and growing.In the US alone, the telecoms industry has set the following targets:To create in excess of 212,000 jobs,
Invest $58 billion in capital investment opportunities and
To generate $113 billion new revenue streamsIn China the telecoms industry is growing rapidly, with a past growth rate of 20% from 1997 to 2000. The telecoms industry’s mobile operators have invested on average US$25 billion annually. China also has the world’s largest mobile network industry.India has enormous market potential in the telecoms industry and the government of India has enacted effective policies to allow for bigger investments from foreign companies. This accompanied by the fact that they have enabled basic and cellular services to use any modern technology has facilitated huge growth within the telecoms industry in India.Now how does all this information contribute to the cell phones influence in the advertising market?Simply, put, more and more people use their cell phones to access the internet as each new generation of cell phone manufacturer tries to perfect the handset’s ability to access the internet easier and easier at an ever reducing cost.Let us have a look at the world internet usage stats per region.In Africa only 6.7% of the population have internet and the majority of this growth was from 2000 to 2009. Actual growth from 2000 to 2009 was 1,349.9%.Another region where the internet user % to the population is under 20% is Asia with 18.5%.Regions that had phenomenal growth from 2000 to 2009 were; Central America with 913.5%, Middle East 1,360.2% and Latin America & Caribbean with 873.1%. Yet despite this growth these regions still have less than 30% of their population on the internet.The regions with the highest ratio of internet users are North America with 73.9% and Oceania / Australia with 60.1%.Now if you look at the growth predictions for erecting cellular towers in Africa, Asia and South America you will know that the growth trend in mobile communications will continue to be massive over the next 5 years.These stats show us very interesting trends that we as internet marketers must not ignore.In most of the under developed regions of the world, for example, Africa, this phenomenal growth is not based on fixed infrastructure connections but mostly wireless communications.This in itself tells you that the majority of these users only link to the internet is via their mobile phone.The question you must ask yourself is what do these new users want?This is the biggest area that every internet marketer must focus on and design their web sites or blogs for this massively growing “small screen” market.