How Cell Phones Influence Internet Advertising and Marketing

The world telecommunications industry is expected to increase by an 11% compound annual growth at the end of 2010.Now that is an impressive increase looking at the state of the economy over the last year and the current predictions of its recovery over the next financial year.The revenue that the World telecom industry earns from the gross world products revenue is 3% and growing.In the US alone, the telecoms industry has set the following targets:To create in excess of 212,000 jobs,
Invest $58 billion in capital investment opportunities and
To generate $113 billion new revenue streamsIn China the telecoms industry is growing rapidly, with a past growth rate of 20% from 1997 to 2000. The telecoms industry’s mobile operators have invested on average US$25 billion annually. China also has the world’s largest mobile network industry.India has enormous market potential in the telecoms industry and the government of India has enacted effective policies to allow for bigger investments from foreign companies. This accompanied by the fact that they have enabled basic and cellular services to use any modern technology has facilitated huge growth within the telecoms industry in India.Now how does all this information contribute to the cell phones influence in the advertising market?Simply, put, more and more people use their cell phones to access the internet as each new generation of cell phone manufacturer tries to perfect the handset’s ability to access the internet easier and easier at an ever reducing cost.Let us have a look at the world internet usage stats per region.In Africa only 6.7% of the population have internet and the majority of this growth was from 2000 to 2009. Actual growth from 2000 to 2009 was 1,349.9%.Another region where the internet user % to the population is under 20% is Asia with 18.5%.Regions that had phenomenal growth from 2000 to 2009 were; Central America with 913.5%, Middle East 1,360.2% and Latin America & Caribbean with 873.1%. Yet despite this growth these regions still have less than 30% of their population on the internet.The regions with the highest ratio of internet users are North America with 73.9% and Oceania / Australia with 60.1%.Now if you look at the growth predictions for erecting cellular towers in Africa, Asia and South America you will know that the growth trend in mobile communications will continue to be massive over the next 5 years.These stats show us very interesting trends that we as internet marketers must not ignore.In most of the under developed regions of the world, for example, Africa, this phenomenal growth is not based on fixed infrastructure connections but mostly wireless communications.This in itself tells you that the majority of these users only link to the internet is via their mobile phone.The question you must ask yourself is what do these new users want?This is the biggest area that every internet marketer must focus on and design their web sites or blogs for this massively growing “small screen” market.

Running Effective Advertising Campaigns

It certainly pays to have professional help when it comes to running advertising campaigns, but with some tips and good creatives, you should be able to run your own advertising campaigns effectively.Running Your Own Advertising CampaignsFollow this step-by-step guide to running your own advertising campaign to ensure success:1. Conduct a Market ResearchIdentify your target market as mentioned in the article Choosing Websites to Place Ads at http://www.momtycoons.com/promotion/advertising-websites.shtml. Conduct a thorough research on where you will find your preferred customers. See where your competitors are advertising.A simple way to see where your competitors have incoming links from is to go to [http://www.marketleap.com/publinkpop/] and type in your website address and 3 of your competitor’s URL’s. You will see a chart showing comparisons between your link popularity and yours. Click on each Search Engine name to see all the inbound links of the 4 websites (including yours).For offline advertising, identify local and budget publications that reach your target market. Your goal should be to reach the people who are most likely to respond to what you offer.2. Decide Upon Your Advertising BudgetIt is important to decide beforehand how much money you want to spend on a particular advertising campaign so that you do not end up wasting your precious bucks. Deciding how much to spend depends upon your financial ability and the size of your business.3. Plan Your CampaignPlan your campaign in advance. For planning an effective campaign, you will need to mix-and-match various forms of advertising. An example of how to break down your budget into various forms of advertising is shown below:Total Budget – $1000Online AdvertisingPress Release – $100Website Advertising – $100Pay-Per-Click Advertising – $100Ezine Advertising – $90Sponsored/Text Links on Websites – $70Classified Ads – $40Offline AdvertisingPromotional Items – $200Print Shopping Guides – $50Classifieds – $100Flyers – $1504. Prepare Excellent Advertising MaterialBefore you start implementing your planned campaign, aim yourself with adequate and quality advertising material. For online advertising, prepare good quality graphic banners in various sizes and compelling text ads of varying word-lengths. Write or get professionally written, an interesting press release. Your ad creatives and text ads are extremely important to your campaign. DO NOT risk designing them yourself unless you are extremely good at doing it. Saving a few dollars here may cost you your entire advertising campaign! Leave this job to the professionals.For offline advertising, have adequate printed material on hand. This will include form mailers, brochures, flyers, signboards etc.5. Begin Your CampaignSend out your press release. I recommend PRWeb. This is not the place to try saving a few dollars so avoid sending only a ‘free’ press release as it will get you nowhere. Go in for their paid press release distribution programs. The extra $50 will be worth a lot more!Book ad spots on various websites and in Ezines and Newsletters. Buy clicks on relevant keywords from ‘Pay-per-click Search Engines’. Place text ads/classifieds/directory listings etc. in various websites, directories and indexes.For Offline Advertising, start distributing brochures and mailers, send out mailers etc.6. Track Results and Work on Your CampaignOnce your advertising campaign gets started, you will need to track the results of each form of advertising. Allow 3 to 6 months time for advertising forms which are performing well to judge their performance accurately. If some means of advertising do not work at all or bring in results that are not at all cost-effective, discontinue them. See which text ads, banners and keywords (in pay-per-click) bring best results and use them again. Try using different keywords and monitor the results.You must daily track all your ads actively and keep tweaking the ads to get the best performance out of them. Some banners, texts and keywords will perform very well while others won’t. Only through effective tracking will you be able to make your campaign a success.Hiring an AgencyIf you have an advertising budget of $25,000 and more, you should consider hiring an Advertising Agency to work for you. Advertising agencies have experienced staff for writing ad copies, designing compelling graphic ads etc. and they will place your ads on relevant websites and ezines and also provide you with ad tracking stats, thus making work easier for you.